National Currency as A Media for Tourism Destination Promotion
Diena Mutiara Lemy, Elang Kusumo
Diena Mutiara Lemy
Available Online June 2019.
- national currency; tourism promotion; tourism destination
- This research aims to know the public awareness on Indonesia tourism promotion and culture image displayed in Indonesian currency, specifically on the 2016 Year Emission rupiah banknotes. The measurement of the awareness is according to one of the national currency's purpose, which is as a promotion media. The purpose of this paper is to evaluate the socialization and communication programs from the government to about the exposure of Indonesia tourism destinations and culture image on the 2016 banknotes. The analysis uses key screening question that should be answered by respondents who have been actively using Indonesian currency in their daily transaction. In addition, the researchers also conduct face-to-face interviews with the respondents. The result of the study shows that out of the 120 respondents, only 6%-7% who aware about the image of Indonesia tourism destinations and culture displayed on Indonesian currency. The on-site survey was delivered to Indonesian citizens as the respondents. The data collection was conducted using convenience sampling method
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Diena Mutiara Lemy AU - Elang Kusumo PY - 2019/06 DA - 2019/06 TI - National Currency as A Media for Tourism Destination Promotion BT - 3rd International Seminar on Tourism (ISOT 2018) PB - Atlantis Press SP - 96 EP - 100 SN - 2352-5398 UR - https://www.atlantis-press.com/article/125909356 ID - Lemy2019/06 ER -