Proceedings of the 3rd International Seminar on Tourism (ISOT 2018)

National Currency as A Media for Tourism Destination Promotion

Authors
Diena Mutiara Lemy, Elang Kusumo
Corresponding Author
Diena Mutiara Lemy
Available Online June 2019.
Keywords
national currency; tourism promotion; tourism destination
Abstract
This research aims to know the public awareness on Indonesia tourism promotion and culture image displayed in Indonesian currency, specifically on the 2016 Year Emission rupiah banknotes. The measurement of the awareness is according to one of the national currency's purpose, which is as a promotion media. The purpose of this paper is to evaluate the socialization and communication programs from the government to about the exposure of Indonesia tourism destinations and culture image on the 2016 banknotes. The analysis uses key screening question that should be answered by respondents who have been actively using Indonesian currency in their daily transaction. In addition, the researchers also conduct face-to-face interviews with the respondents. The result of the study shows that out of the 120 respondents, only 6%-7% who aware about the image of Indonesia tourism destinations and culture displayed on Indonesian currency. The on-site survey was delivered to Indonesian citizens as the respondents. The data collection was conducted using convenience sampling method
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
3rd International Seminar on Tourism (ISOT 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2019
ISBN
978-94-6252-732-4
ISSN
2352-5398
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Diena Mutiara Lemy
AU  - Elang Kusumo
PY  - 2019/06
DA  - 2019/06
TI  - National Currency as A Media for Tourism Destination Promotion
BT  - 3rd International Seminar on Tourism (ISOT 2018)
PB  - Atlantis Press
SP  - 96
EP  - 100
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/125909356
ID  - Lemy2019/06
ER  -