Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)

Traceability Analysis and Management System Construction of “Yongbei” Golden Pear in Post Epidemic Era

Authors
Mingrui Li, Hongmei Gao
Corresponding Author
Hongmei Gao
Available Online 3 December 2020.
DOI
10.2991/assehr.k.201202.091How to use a DOI?
Keywords
Fruits and vegetables, Fresh agricultural products, Traceability management, SWOT analysis
Abstract

With the increase of urban residents’ income, there is a higher demand for the quality and safety of fresh agricultural products such as fruits and vegetables. Therefore, as an effective means to improve product quality and safety, the traceability management system has gradually attracted the attention of people. At the beginning of 2020, the outbreak of COVID-19 has made the quality and safety of fresh fruits and vegetables a top priority. Yongbei Golden Pear is a brand fruit and vegetable agricultural product with good development prospect in Tianjin, and the guarantee of its quality and safety has become an urgent problem to be solved in the brand development. In this paper, SWOT analysis was used to analyze the strengths, weaknesses, opportunities and threats of establishing traceability management system for fruits and vegetables fresh agricultural products in China in the post-epidemic era, in order to provide scientific decision-making reference for the production of Golden Pear.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
3 December 2020
ISBN
978-94-6239-286-1
ISSN
2352-5398
DOI
10.2991/assehr.k.201202.091How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Mingrui Li
AU  - Hongmei Gao
PY  - 2020
DA  - 2020/12/03
TI  - Traceability Analysis and Management System Construction of “Yongbei” Golden Pear in Post Epidemic Era
BT  - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
PB  - Atlantis Press
SP  - 13
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.091
DO  - 10.2991/assehr.k.201202.091
ID  - Li2020
ER  -