Traceability Analysis and Management System Construction of “Yongbei” Golden Pear in Post Epidemic Era

DOI

10.2991/assehr.k.201202.091How to use a DOI?

Keywords

Fruits and vegetables, Fresh agricultural products, Traceability management, SWOT analysis

Abstract

With the increase of urban residents’ income, there is a higher demand for the quality and safety of fresh agricultural products such as fruits and vegetables. Therefore, as an effective means to improve product quality and safety, the traceability management system has gradually attracted the attention of people. At the beginning of 2020, the outbreak of COVID-19 has made the quality and safety of fresh fruits and vegetables a top priority. Yongbei Golden Pear is a brand fruit and vegetable agricultural product with good development prospect in Tianjin, and the guarantee of its quality and safety has become an urgent problem to be solved in the brand development. In this paper, SWOT analysis was used to analyze the strengths, weaknesses, opportunities and threats of establishing traceability management system for fruits and vegetables fresh agricultural products in China in the post-epidemic era, in order to provide scientific decision-making reference for the production of Golden Pear.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mingrui Li
AU  - Hongmei Gao
PY  - 2020
DA  - 2020/12/03
TI  - Traceability Analysis and Management System Construction of “Yongbei” Golden Pear in Post Epidemic Era
BT  - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
PB  - Atlantis Press
SP  - 13
EP  - 19
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.091
DO  - 10.2991/assehr.k.201202.091
ID  - Li2020
ER  -