Countermeasures of Internet Financial Services for Urban Residents Under the Background of New Urbanization

Based on the Survey Data of Hubei Province

DOI

10.2991/assehr.k.201202.115How to use a DOI?

Keywords

New urbanization, Internet finance, Urban residents, Internet Banking, Payment

Abstract

With the increasing demand of urban residents for financial diversification, in addition to traditional financial needs such as deposits and loans, settlement and payment, there are also credit needs based on consumption and entrepreneurship, as well as investment and financial needs. Besides, with the development of modern technology, residents have higher requirements for the functions of financial services, especially the convenience and efficiency. From the perspective of traditional finance, the availability of such financial needs is relatively low, while Internet finance innovates the functions of financial payment, loan and financial management, which makes up for the deficiency of traditional finance, and can better serve urban residents and promote the development of urbanization. Based on the field survey of the use and demand of Internet finance of urban residents in Hubei Province, this paper finds that the use rate and demand willingness of urban residents on Internet finance are very high. Based on the research conclusion, it is proposed that under the background of new urbanization, it is necessary to optimize the functions of Internet finance, improve urban residents’ awareness of Internet finance, strengthen risk prevention and control, and give full play to the advantages of Internet finance to better serve urban residents.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongyan Wu
AU  - Ran Gao
PY  - 2020
DA  - 2020/12/03
TI  - Countermeasures of Internet Financial Services for Urban Residents Under the Background of New Urbanization
BT  - Proceedings of the Second International Symposium on Management and Social Sciences (ISMSS 2020)
PB  - Atlantis Press
SP  - 186
EP  - 191
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201202.115
DO  - 10.2991/assehr.k.201202.115
ID  - Wu2020
ER  -