The Effort to Increase Patient Visits With Marketing Mix Strategies at Sekarpuro Medical Clinic Malang
- DOI
- 10.2991/ahsr.k.201203.035How to use a DOI?
- Keywords
- Sekarpuro Medical clinic, Patient visit, Marketing mix
- Abstract
The decline in patient visits of general polyclinic at Sekarpuro Medical Clinic requires the clinic to have an effective marketing strategy. The strategy used is a marketing mix consisting of product, price, promotion, place, people, physical evidence, process, and customer service. The purpose of this study was to describe the marketing mix based on the perception of general patients so that later it can provide recommendations to increase visits and survive in the world of competition. This study used a descriptive method with a mix method approach, which was a combination of quantitative and qualitative. Data collection techniques used were observation, questionnaires, and interviews. The sampling technique was incidental sampling. The results showed that there were several aspects of the marketing mix with low answers to the Sekarpuro Medical Clinic compared to the Nayaka Husada Clinic 02. There were several recommendations for improvements to the Sekarpuro Medical Clinic, namely an increase quality of human resources, an additional type of service and procuring brochures or leaflets on information about it.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Elmi Nafi Lestari AU - Sapto Adi AU - Sendhi Tristanti Puspitasari PY - 2020 DA - 2020/12/04 TI - The Effort to Increase Patient Visits With Marketing Mix Strategies at Sekarpuro Medical Clinic Malang BT - Proceedings of the 1st International Scientific Meeting on Public Health and Sports (ISMOPHS 2019) PB - Atlantis Press SP - 185 EP - 189 SN - 2468-5739 UR - https://doi.org/10.2991/ahsr.k.201203.035 DO - 10.2991/ahsr.k.201203.035 ID - Lestari2020 ER -