Analysis of Logistic Strategy based on SWOT and AHP Methods

DOI

10.2991/ismems-17.2018.16How to use a DOI?

Keywords

SWOT analysis, analytic hierarchy process, logistic strategy

Abstract

The SWOT (Strengths-Weaknesses-Opportunities and Threats) was very classic qualitative analysis methods in all fields; And the AHP (analytic hierarchy process) was quite practical in quantitative analysis. Through cooperating SWOT analysis and AHP (analytic hierarchy process), a complete qualitative and quantitative analysis framework was constituted. And this model was applied to analyze the major logistical strategy factors in Guangzhou port in an explicit way. It has been revealed that the most important factors for Guangzhou port was superior geographic location, poor natural condition, hinterland economic development and strength opponent. And then the optimized logistic strategy was proposed and determined. And the option of logistical strategy in Guangzhou port should be conservative, which means the advantages of Guangzhou port was smaller than the disadvantages, and its development should overcome the difficulties. This innovated framework was proved to be feasible to conduct similar analysis. And it is very useful in future and should serve as reference guide for similar analysis.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuefeng Wang
AU  - Pengcheng Wu
AU  - Tianrong Huang
PY  - 2017/11
DA  - 2017/11
TI  - Analysis of Logistic Strategy based on SWOT and AHP Methods
BT  - Proceedings of the International Symposium on Mechanical Engineering and Material Science (ISMEMS 2017)
PB  - Atlantis Press
SP  - 70
EP  - 74
SN  - 2352-5401
UR  - https://doi.org/10.2991/ismems-17.2018.16
DO  - 10.2991/ismems-17.2018.16
ID  - Wang2017/11
ER  -