The Customer Satisfaction Evaluation and Fuzzy Adaptive Control in the Supply Chain

DOI

10.2991/iske.2007.200How to use a DOI?

Keywords

supply chain, customer satisfaction, preference, weight, fuzzy adaptive control method

Abstract

The satisfaction of ultimate customer can measure with four gross criteria in the supply chain, and can subdivide into ten sub-criteria. Customer satisfaction mainly performs from customer, so there is certain preference as a weight to each criterion. The weight is difficult to focus on one point, but can establish the scope generally. Moreover, the decision maker has certain preference to each criterion according to the supply chain characteristics. In this paper, an overall evaluation of customer satisfaction in the supply chain on condition of the weight scope is researched by multiple criteria decision making theories and statistics. Moreover a fuzzy customer satisfaction adaptive control method based on the customer satisfaction model is presented in the supply chain.

Copyright

© 2007, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaobei Liang
AU  - Bingyong Tang
PY  - 2007/10
DA  - 2007/10
TI  - The Customer Satisfaction Evaluation and Fuzzy Adaptive Control in the Supply Chain
BT  - Proceedings of the 2007 International Conference on Intelligent Systems and Knowledge Engineering (ISKE 2007)
PB  - Atlantis Press
SP  - 1173
EP  - 1178
SN  - 1951-6851
UR  - https://doi.org/10.2991/iske.2007.200
DO  - 10.2991/iske.2007.200
ID  - Liang2007/10
ER  -