Research on Influencing Factors of Consumers' Willingness to Use Cross-border E-commerce Websites Continuously

DOI

10.2991/iserss-18.2018.84How to use a DOI?

Keywords

Cross-border E-commerce, consumers' continuance intention, structural equation model

Abstract

Based on the technical acceptance model and the expectation confirmation model, this paper analyzes the factors affecting the willingness of consumers to use cross-border e-commerce websites, from the aspects of perceived ease of use, perceived usefulness, perceived quality (product quality, service quality, and delivery quality), perceived risk, perceived cost, and satisfaction. Then the hypothesis is verified by the structural equation model, and it is concluded that consumer perceived ease of use, perceived usefulness, perceived quality and perceived cost have a positive impact on consumer satisfaction; perceived risk has no significant impact on consumer satisfaction; consumers satisfaction has a significant positive impact on its willingness to continue using cross-border e-commerce sites.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xvming Lou
AU  - Dan Bai
AU  - Bao Meng
AU  - Yanan Zhao
PY  - 2018/07
DA  - 2018/07
TI  - Research on Influencing Factors of Consumers' Willingness to Use Cross-border E-commerce Websites Continuously
BT  - Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)
PB  - Atlantis Press
SP  - 327
EP  - 333
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-18.2018.84
DO  - 10.2991/iserss-18.2018.84
ID  - Lou2018/07
ER  -