Color Emotional Expression in Cultural and Creative Product Design

DOI

10.2991/iserss-18.2018.24How to use a DOI?

Keywords

cultural and creative products, color performance, emotional design, visual symbols

Abstract

This paper studies how people-oriented color design concepts express emotion in design, analyzes the influence of color in visual language on the consumer behavior in the emotional expression of cultural and creative products starting from the humanistic concern and emotional expression, assists designers to more accurately give expression to products, evokes consumer emotions, captures the target market and satisfies the consumer's aesthetic and spiritual life needs to design a product that has cultural connotation, appeal, and can satisfy people's emotional experience needs.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fa Wang
AU  - Joung Hyung Cho
PY  - 2018/07
DA  - 2018/07
TI  - Color Emotional Expression in Cultural and Creative Product Design
BT  - Proceedings of the 2018 International Seminar on Education Research and Social Science (ISERSS 2018)
PB  - Atlantis Press
SP  - 88
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/iserss-18.2018.24
DO  - 10.2991/iserss-18.2018.24
ID  - Wang2018/07
ER  -