Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)

Exploring User Participation Intention and Behavior in Immersive Intangible Cultural Heritage Digital Museums

Authors
Zhongnan Yan1, Mengni Wang1, Jinfeng Zhang1, *
1College of Artificial Intelligence and E-Commerce, Zhejiang Gongshang University Hangzhou College of Commerce, Hangzhou, 311599, China
*Corresponding author. Email: www.8848afeng@163.com
Corresponding Author
Jinfeng Zhang
Available Online 31 October 2024.
DOI
10.2991/978-2-38476-297-2_115How to use a DOI?
Keywords
Digital museum; Kano model; User willingness; Intangible cultural heritage
Abstract

This paper explores the user requirements of immersive digital museum of intangible cultural heritage with Kano model, 28 questions were identified through interviews and expert consultation, divided into four categories, 318 valid questionnaires were collected through questionnaire star, and the reliability was tested by SPSS 27. The results show that museum design optimization should prioritize the improvement of necessary and expected attributes, increase charm attributes, and flexible treatment of non-differentiated attributes, which provides a basis for user demand analysis and product optimization, improves user experience and satisfaction, and provides reference guidance for demand understanding and service optimization.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 October 2024
ISBN
978-2-38476-297-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-297-2_115How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Zhongnan Yan
AU  - Mengni Wang
AU  - Jinfeng Zhang
PY  - 2024
DA  - 2024/10/31
TI  - Exploring User Participation Intention and Behavior in Immersive Intangible Cultural Heritage Digital Museums
BT  - Proceedings of the 2024 8th International Seminar on Education, Management and Social Sciences (ISEMSS 2024)
PB  - Atlantis Press
SP  - 954
EP  - 966
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-297-2_115
DO  - 10.2991/978-2-38476-297-2_115
ID  - Yan2024
ER  -