Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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The Professionalism of China’s “Professional Managers in Tourist Attractions (PMTA)”

Authors
Ziping Yu1, 2, *, Orlina Ursula D. Regua1, Ailian Gao1, 3
1College of Business Administration, University of the Cordilleras, Baguio City, Benguet, Philippines
2Tourism and Social Administration College, Nanjing Xiaozhuang University, Nanjing, Jiangsu, China
3School of Electrical Information Engineering, Hunan Institute of Technology, Hengyang, Hunan, China
*Corresponding author. Email: yzpdzyj@163.com
Corresponding Author
Ziping Yu
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_109How to use a DOI?
Keywords
PMTA; Professional quality; Professional knowledge; Professional ability and skill
Abstract

The marketization and professionalization of tourist attractions in China has given rise to the establishment of a system of Professional Managers in Tourist Attractions (PMTA). The PMTA is a social class with tourist attractions management as a profession, which is divided into three levels: assistant professional manager, professional manager and senior professional manager of tourist attractions. Professional managers at different levels should have the corresponding professional quality, professional knowledge, professional ability and skills. Professional quality can be refined into 2 elements of professional awareness and professional integrity, including 10 items such as political awareness. Professional knowledge can be refined into 2 elements of scenic management knowledge and scenic business knowledge, including 4 items such as basic knowledge of scenic management. Professional ability and skills can be refined into 2 elements of general ability and scenic business skills, including 16 items such as strategic decision-making ability. Different levels of the PMTA should have their own focus on technical, interpersonal and conceptual skills.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
10.2991/978-2-494069-31-2_109
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_109How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ziping Yu
AU  - Orlina Ursula D. Regua
AU  - Ailian Gao
PY  - 2022
DA  - 2022/12/29
TI  - The Professionalism of China’s “Professional Managers in Tourist Attractions (PMTA)”
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 937
EP  - 945
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_109
DO  - 10.2991/978-2-494069-31-2_109
ID  - Yu2022
ER  -