Analysis of the Effect and Changes of Social Media Live Streaming

DOI

10.2991/978-2-494069-31-2_378How to use a DOI?

Keywords

live streaming; social media marketing; new media platform; traditional media; new media; social media

Abstract

Along with the development in digital marketing, social media live streaming has become a significant method of direct marketing for brands and organizations. This practice enables marketing organizations to make closer connection and more direct interaction between their consumers, which also provides them opportunities to create more detailed and effective marketing approaches for internet advertising. Align with this concept, the author will provide analysis of how social media live streaming impacts and changes the market environments in Chinese economy, culture, and politics. Through identifying the difference of schemes in the three categories before and after the introduction of live-streaming, the author would like to highlight the profound transformation in those fields and suggest possible application of this practice in other domains.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kefei Zhu
PY  - 2022
DA  - 2022/12/29
TI  - Analysis of the Effect and Changes of Social Media Live Streaming
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 3220
EP  - 3226
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_378
DO  - 10.2991/978-2-494069-31-2_378
ID  - Zhu2022
ER  -