Research on Influencing Factors and Configuration Paths of Privacy Fatigue of Social Media Users

DOI

10.2991/978-2-494069-31-2_277How to use a DOI?

Keywords

social media; privacy fatigue; Protection Motivation Theory; fsQCA

Abstract

The attitude of users towards privacy issues is an important prerequisite for Internet information security governance. Exploring the influencing factors and configuration paths of privacy fatigue will help researchers understand users' privacy protection attitudes, provide management inspiration for network service providers and policy makers, so as to promote the construction of a safe Internet environment. Based on the 303 sample data collected by the questionnaire, we use the fuzzy-set Qualitative Comparative Analysis (fsQCA) to explore the influencing factors and configuration paths of privacy fatigue from the perspective of protection motivation. The results of the study show that there are three conditional configurations that can explain the factors affecting privacy fatigue. Among them, perceived vulnerability and perceived severity are the core conditions that lead to privacy fatigue, while the lack of self efficacy, response efficacy and privacy concern can stimulate the generation of users' privacy fatigue attitude. The study focuses on the perspective of protection motivation to explore the influencing factors of privacy fatigue of social media users, and provides a new interpretation angle for privacy fatigue research.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Lijuan Niu
PY  - 2022
DA  - 2022/12/29
TI  - Research on Influencing Factors and Configuration Paths of Privacy Fatigue of Social Media Users
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 2355
EP  - 2364
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_277
DO  - 10.2991/978-2-494069-31-2_277
ID  - Niu2022
ER  -