Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

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COFCO and Coca-Cola Company’s Cooperation Business Negotiation and Business Strategy Research

Authors
Haoran Wang1, Xiangsheng Xi2, *, Wenlong Yang3, Xinwen Zhang4
1College of Visual Communication Design, Shandong University of Art and Design, Jinan, 250000, China
2Monash College, Monash University, Clayton Melbourn, 31682, Australia
3Oakes College, University of California Santa Cruz, Santa Cruz, 95060, USA
4SHU-UTS SILC Business School, Shanghai University, Shanghai, 201899, China
*Corresponding author. Email: xxii0004@student.monash.edu
Corresponding Author
Xiangsheng Xi
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-31-2_162How to use a DOI?
Keywords
COFCO; Coca-Cola; Business negotiation; Business strategy
Abstract

In this report, the business strategy of COFCO and Coca-Cola company will be introduced, which helps to analyze the business negotiation of the cooperation between these two companies. Basic information, business model as well as pain point of Coca-Cola Company and COFCO will be introduced in the first place, as it gives basic background knowledge of the companies. Then COFCO and Coca-Cola’s BETNA will be analyzed. Alternatives that the two companies can take if their negotiation fails are presented in detail, which have a large impact on their cooperation. In the last part, one of the most important sections of this report, the possibility of the negotiation between two companies is analyzed. As their negotiation succeeded and the cooperation between the two companies has outstanding achievement, the negotiation methods, as well as their cooperation, can be learned by other companies.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
10.2991/978-2-494069-31-2_162
ISSN
2352-5398
DOI
10.2991/978-2-494069-31-2_162How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Haoran Wang
AU  - Xiangsheng Xi
AU  - Wenlong Yang
AU  - Xinwen Zhang
PY  - 2022
DA  - 2022/12/29
TI  - COFCO and Coca-Cola Company’s Cooperation Business Negotiation and Business Strategy Research
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 1369
EP  - 1376
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_162
DO  - 10.2991/978-2-494069-31-2_162
ID  - Wang2022
ER  -