Research on Consumers’ Intention to Participate in WEEE “Internet +” Recycling Based on Trust Transfer Theory—Take the Aihuishou Platform for Example

DOI

10.2991/978-2-494069-31-2_140How to use a DOI?

Keywords

“Internet +” recycling; Consumer trust; Intention to participate in recycling

Abstract

Consumer participation in recycling is an important part of the “Internet +” WEEE recycling system, so how to improve the enthusiasm of consumer participation is an urgent problem to be solved. This paper constructs the trust mechanism of the consumer recycling platform based on the D&M model, SOR model, and trust transfer theory. A total of 269 valid data were collected through the questionnaire to verify the hypothesis. The results show that information quality, perceived reputation, and trust propensity positively affect the consumer trust mechanism, and there is a trust transfer process in the “Internet +” recycling process. Trust in platform plays a partially mediating role in information quality, perceived reputation, and intention to participate in recycling. The research explores the consumer trust mechanism in the “Internet +” WEEE recycling, and the impact on consumers’ intention to participate in the “Internet +” recycling, which provides beneficial enlightenment for platform managers.

Copyright

© 2022 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ying Wang
AU  - Jianling Wang
PY  - 2022
DA  - 2022/12/29
TI  - Research on Consumers’ Intention to Participate in WEEE “Internet +” Recycling Based on Trust Transfer Theory—Take the Aihuishou Platform for Example
BT  - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)
PB  - Atlantis Press
SP  - 1197
EP  - 1203
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-31-2_140
DO  - 10.2991/978-2-494069-31-2_140
ID  - Wang2022
ER  -