What Predicts Intention to Purchase New Energy Vehicles Between Males and Females in China: Using Extended Theory of Planned Behavior
- 10.2991/978-2-494069-31-2_11How to use a DOI?
- Theory of planned behavior; new energy vehicles; affective attitude; gender
Drawing on the theory of planned behavior (TPB), the aim of this study is to explore affective attitude, cognitive attitude, subjective norms, and perceived behavioral control that affect the intention to purchase new energy vehicles (NEVs) and the moderating effect of gender on the relationship between attitudes and behavioral intention. A total of 706 participants were recruited to complete an online questionnaire on NEVs in China via the Sojump survey platform. The results indicate that cognitive attitude, subjective norms, and perceived behavioral control positively predicted the intention to buy a NEV, while affective attitude was negatively correlated to behavioral intention. In addition, the gender had a significant moderating effect on the relationship between affective attitude and intention to buy a NEV. Theoretical contributions and practical contributions are discussed as well.
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Cite this article
TY - CONF AU - Qinhui Zhan PY - 2022 DA - 2022/12/29 TI - What Predicts Intention to Purchase New Energy Vehicles Between Males and Females in China: Using Extended Theory of Planned Behavior BT - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) PB - Atlantis Press SP - 79 EP - 91 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-31-2_11 DO - 10.2991/978-2-494069-31-2_11 ID - Zhan2022 ER -