An Exploration of the Relationship Between Consumption Plans and Impulse Buying Through the Lens of Framing Effect
- 10.2991/978-2-494069-31-2_393How to use a DOI?
- Impulse buying; Framing effect; Consumption plan; Promotion activities; Emotion and time
Impulsive buying behaviour has been a key part of consumer pattern analysis, recently with the development of online purchases, this behaviour has been exacerbated given the impulse nature of online purchases. This paper aims to combine impulsive buying behaviour with the “framing effect” in psychology, this paper analyzes the motivation factors of the impulsive buying behavior, and discusses its causes from three aspects: business level, time period level, and emotional level. Through the collection of quantitative data in the form of questionnaires, this paper investigates and analyzes the impulse buying of different groups, which is divided into two parts: “making consumption planning” and “not making consumption planning”. Through data analysis, this paper discusses which factors have the greatest impact on impulse buying behavior in an online purchasing environment. The results show that consumers are most vulnerable to the temptation of merchants’ price reduction promotions; Whether planned or not, it has no effect on impulse buying. However, in price reduction and promotion, people with plans are more likely to consume impulsively; Consumers are most likely to spend impulsively during nighttime.
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Cite this article
TY - CONF AU - Xiangyu Gao AU - Yuxuan Jiang AU - Danxue Zhang PY - 2022 DA - 2022/12/29 TI - An Exploration of the Relationship Between Consumption Plans and Impulse Buying Through the Lens of Framing Effect BT - Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) PB - Atlantis Press SP - 3340 EP - 3355 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-31-2_393 DO - 10.2991/978-2-494069-31-2_393 ID - Gao2022 ER -