The Influence of Innovation Factor towards Smartphone Adoption within the Circle of Private College Lecturers in Bandung

DOI

10.2991/isclo-15.2016.18How to use a DOI?

Keywords

Compatibility, External Environment, Smartphone, Internal Environment, Observe ability, Personal Demographics Relevance, Personal Experience.

Abstract

Nowadays, smartphones and wearable devices are parts of a broader computing offering that include connected screens in the workplace and in public spaces. User experience designs will be of a critical importance. This phenomenon affects individual, organization lifestyle including educational industry. The high demand from educational industries has given some influences on the academics' lifestyle, specifically the lecturers in which their previous lifestyle was conservative. Their conservative lifestyle has changed to modern lifestyle due to the high level of mobility. This research intention is to investigate the influence of innovation factor towards smartphone adoption, which focuses on private college lecturers in Bandung. This research exposes innovation, which particularly related with the mobile technology (smartphone) acceptance by the lecturers. This research is aimed to figure out whether Relevance, observe-ability (Observe-ability), Compatibility, Personal demographics, Personal experience, Internal environment, and External environment influence the attitude of smartphone utilization.The conceptual framework is developed from the synthesis of the literatures that related with the innovation factor of smartphone adoption. The higher the innovation factor in using their smartphone is, the more the smartphone adoption takes place. This research is conducted on cross-sectional survey and convenience/accidental sampling from the lecturers of Telkom University in Bandung, Indonesia. The survey will be done by questionnaire instrument and distributed using Google docs and face-to-face. Based on the validity and reliability test obtained from the questionnaire pre-test result, this research questionnaire appeared valid and reliable after removing item 24 and item 25. Item 24 stated that the usage of smartphone would not improve the business development process of the institution, but laptop does. Item 25 stated that competitor institutions did not affect the use of smartphone in an institution. The questionnaire post-test will be carried out using 25 out of 27 question items. The next target that should be accomplished is the distribution of the questionnaire to the samples of the research, 223 respondents consisting of private college lecturers. After the number of respondents has been fulfilled, data analysis using Partial Least Square (PLS) technique will be executed.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Khairani Ratnasari Siregar
AU  - Indira Rachmawati
AU  - Farah Alfanur
PY  - 2016/03
DA  - 2016/03
TI  - The Influence of Innovation Factor towards Smartphone Adoption within the Circle of Private College Lecturers in Bandung
BT  - Proceedings of the 3rd International Seminar and Conference on Learning Organization (isclo-15)
PB  - Atlantis Press
SP  - 91
EP  - 95
SN  - 2352-5398
UR  - https://doi.org/10.2991/isclo-15.2016.18
DO  - 10.2991/isclo-15.2016.18
ID  - Siregar2016/03
ER  -