Territory Branding Modelling: Problems and Solutions
- 10.2991/aebmr.k.200312.366How to use a DOI?
The evergrowing competition of countries, regions, cities and the increasing demands of the population for the quality of the surrounding environment called for the creation and maintenance of positive image and reputation, the main constituent of which is the branding of territories. Effective use of branding in the economic development of any territory is hampered by the lack of generally accepted scientific definitions of concepts and models of a territorial brand with the unceasing discussions in the scientific and professional circles about approaches to determining the essence of these concepts and models. The prevalence of some theories leads to the conceptual problem, when the territorial brand gets meaningfully different definitions. One of the ways to solve the problem is to use an interdisciplinary approach that integrates relevant theories of economic and sociological sciences.
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Cite this article
TY - CONF AU - T G Butova AU - E B Bukharova AU - S L Ulina AU - E Y Yakovleva AU - V N Morgun PY - 2020 DA - 2020/03/17 TI - Territory Branding Modelling: Problems and Solutions BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 2608 EP - 2611 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.366 DO - 10.2991/aebmr.k.200312.366 ID - Butova2020 ER -