Territory Branding Modelling: Problems and Solutions

DOI

10.2991/aebmr.k.200312.366How to use a DOI?

Abstract

The evergrowing competition of countries, regions, cities and the increasing demands of the population for the quality of the surrounding environment called for the creation and maintenance of positive image and reputation, the main constituent of which is the branding of territories. Effective use of branding in the economic development of any territory is hampered by the lack of generally accepted scientific definitions of concepts and models of a territorial brand with the unceasing discussions in the scientific and professional circles about approaches to determining the essence of these concepts and models. The prevalence of some theories leads to the conceptual problem, when the territorial brand gets meaningfully different definitions. One of the ways to solve the problem is to use an interdisciplinary approach that integrates relevant theories of economic and sociological sciences.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - T G Butova
AU  - E B Bukharova
AU  - S L Ulina
AU  - E Y Yakovleva
AU  - V N Morgun
PY  - 2020
DA  - 2020/03/17
TI  - Territory Branding Modelling: Problems and Solutions
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 2608
EP  - 2611
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.366
DO  - 10.2991/aebmr.k.200312.366
ID  - Butova2020
ER  -