The Creative Mechanism of Humor as an Effective Means for Intellectual Capital Formation
- 10.2991/aebmr.k.200312.141How to use a DOI?
The problem of the development of an individual’s creativity is analyzed herein for the purposes of creation of an innovation product as the main intellectual capital component. The novelty of the author’s approach is realized based on the creative mechanism of humor, possessing the property of self-reinforcement; the consideration of creativity as a process, product and personality characteristic on the basis of fixation of the cognitive-affective nature of humor, which determines the process of assuming a managerial task in the process of innovation activity. Humor is a form of non-material incitement to creative activity on the basis of a number of fundamental factors: humor is a form of reflection of the objective world, generation and perception of humor is an intellectual activity mediating the dynamic perception of reality; the process of cognition on the basis of humor proceeds through the resolution of contradictions and is mediated by intellectual activity, humor ensures a cognitive choice freedom of a personality; quick-wittedness is an inseparable quality of the creative process and features of thinking of a creative personality; humor is manifested through the identification of two or more elements that simultaneously exclude each other, which causes active independent development of the thinking process; humor in terms of generality is analogous to abstract thinking; as a kind of intellectual game, humor contributes to the acquisition of new experience and learning, being thereby an essential component of innovation activity.
- © 2020, the Authors. Published by Atlantis Press.
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Cite this article
TY - CONF AU - M Musiichuk AU - S Musiichuk PY - 2020 DA - 2020/03/17 TI - The Creative Mechanism of Humor as an Effective Means for Intellectual Capital Formation BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 1029 EP - 1034 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.141 DO - 10.2991/aebmr.k.200312.141 ID - Musiichuk2020 ER -