Crowdsourcing in Marketing Research: Problems and Prospects

DOI

10.2991/aebmr.k.200312.118How to use a DOI?

Abstract

Nowadays, in the marketing sphere and in modern sociological research, the method of crowdsourcing is widely used. The article reveals the essence and gives a brief overview of this method formation and describes the areas of its use. The article describes a set of basic concepts, assumptions and practices that make up the theoretical basis of research by crowdsourcing. In particular, the sequence of stages in the crowdsourcing project implementation is shown. The behavioral aspects of the participants based on the model “motive-incentive-action-behavior” are considered. The potential of this method for the development of the marketing sphere is presented. The authors analyze several cases of successful crowdsourcing application in social practice. The authors get reliable information about the status, nature, trends, prospects and development of project activities using this method. The result of the research is obtained by crowdsourcing method. The specificity of the structure is revealed and recommendations for this method application in practice are given.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - S F Farahutdinov
AU  - P S Medvedev
AU  - M V Deneko
PY  - 2020
DA  - 2020/03/17
TI  - Crowdsourcing in Marketing Research: Problems and Prospects
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 853
EP  - 860
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.118
DO  - 10.2991/aebmr.k.200312.118
ID  - Farahutdinov2020
ER  -