Marketing Approaches in Solving Medical and Social Problems on the Example of Diabetes Mellitus

DOI

10.2991/aebmr.k.200312.193How to use a DOI?

Abstract

The article provides data on the incidence of diabetes mellitus (DM) in the Oryol region. A marketing approach is proposed that includes several components followed by making decisions on the problem under study: 1. analysis of the development of diabetes morbidity in the world and in the Oryol region; 2. research of indicators of the range of specialized food products for diabetic purposes (SPDP); 3. marketing research of consumer preferences in relation to the SPDP using testing of the target audience of patients with type 2 diabetes; 4. economic and organizational measures in solving medical and social problems. The brand policy of SPDP was studied in large retail chains of the city of Oryol in the shopping center “Europe”, the shopping center “Atoll” and the GM “Lineia”. The article presents an analysis of the regulatory support of the organization of functional nutrition of the population of the Russian Federation. The results of marketing research. The proposed solution of the medical and social problems, including economic and organizational measures.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E D Polyakova
AU  - T N Ivanova
AU  - O V Evdokimova
AU  - E A Pyanikova
AU  - T M Blinkova
PY  - 2020
DA  - 2020/03/17
TI  - Marketing Approaches in Solving Medical and Social Problems on the Example of Diabetes Mellitus
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020)
PB  - Atlantis Press
SP  - 1410
EP  - 1413
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200312.193
DO  - 10.2991/aebmr.k.200312.193
ID  - Polyakova2020
ER  -