Communication Codes of Intellectual Support for Management Decisions
- 10.2991/aebmr.k.200312.063How to use a DOI?
Modern marketing is based on the concept of integrated marketing communication as the only way for brands to communicate with consumers. This type of communications has a number of serious advantages besides classic marketing approach due to synergy-effect of each component although it is still have a number of issues. The authors of this article combines theoretical basis of modern marketing communication approach in order to develop special communication codes of intellectual support for management decision making.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - V P Meshalkin AU - V M Kiselev AU - S V Savinkov AU - T P Danko AU - V R Meshkov PY - 2020 DA - 2020/03/17 TI - Communication Codes of Intellectual Support for Management Decisions BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 436 EP - 441 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.063 DO - 10.2991/aebmr.k.200312.063 ID - Meshalkin2020 ER -