ZMET-Analysis of Communication Codes of Visual Nature
Authors
S A Afonsky, A V Fedorova, E V Petushkova, V A Terentyev
Corresponding Author
S A Afonsky
Available Online 17 March 2020.
- DOI
- 10.2991/aebmr.k.200312.067How to use a DOI?
- Abstract
Modern communication models mostly concentrate on the clear of message and its nature, but only few of them try to influence unconscious and operate with common communication codes. In this article the authors analyze the results of ZMET-analysis of classical Russian visual symbols (such as famous writers and others) in order to evaluate the hypothesis of impact of these symbols to generate the directed psycho-emotional conditions of the audience and operate with its influence.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - S A Afonsky AU - A V Fedorova AU - E V Petushkova AU - V A Terentyev PY - 2020 DA - 2020/03/17 TI - ZMET-Analysis of Communication Codes of Visual Nature BT - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2020) PB - Atlantis Press SP - 465 EP - 471 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200312.067 DO - 10.2991/aebmr.k.200312.067 ID - Afonsky2020 ER -