Comprehensive Approach to Research of the Consumer Market in Montygorods of the Russian Federation

DOI

10.2991/iscfec-18.2019.245How to use a DOI?

Keywords

consumer markets, mono-town, consumer research, strategic directions of development.

Abstract

The economic crisis that Russia is experiencing makes us take a new approach to the resources available within the country. The internal market's development of the regions of the Russian Federation is one of the priority directions for today, especially in the sectors on which the health of young generations is built. The vitality, health of the nation, life expectancy, ability and desire to work for the benefit of its region (which ultimately affects the economic growth of the state) directly depends on many factors, but first of all it is the ecological component (what we breathe) and the state of food production (what we eat). The complex of ecological and economic factors in a single-industry city determines not only the well-being of its inhabitants, but also the well-being of the city-forming enterprise, which is no less heavily dependent on the contingent inhabiting the city. The article describes some factors that determine the consumer market of mono-town and its ecological state. The research of the consumer market concerned one of the most important products – bakery products, and allows to assess the consumers' characteristics of single-industry towns.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - P. V. Limarev
AU  - J. A. Limareva
AU  - E. G. Zinovyeva
PY  - 2019/01
DA  - 2019/01
TI  - Comprehensive Approach to Research of the Consumer Market in Montygorods of the Russian Federation
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2018)
PB  - Atlantis Press
SP  - 1083
EP  - 1086
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscfec-18.2019.245
DO  - 10.2991/iscfec-18.2019.245
ID  - Limarev2019/01
ER  -