University Internet Marketing as an Effective Tool to Attract Students

DOI

10.2991/iscfec-18.2019.142How to use a DOI?

Keywords

internet marketing; university internet marketing; effective tool to attract university applicants; competition among universities; internet marketing advantages; internet marketing disadvantages

Abstract

The present article considers the concept of Internet marketing in higher educational institution (university). Besides, the basic tools of university Internet marketing have been analyzed, its main advantages and disadvantages have been determined. As a result of the research the authors have developed the interaction algorithm for the system: “student (applicant) – university employee – student’s (applicant’s) representative” involving effective Internet marketing in university. The research has employed such general scientific methods as observation, description and modeling. University Internet marketing lags far behind the traditional one. Thus, success in competition for applicants will be achieved by the university, which will do a more effective Internet marketing. From this point it can be concluded that the Internet marketing development in education is an issue of current importance for research.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - E. N. Smoliyaninova
AU  - V. S. Prosalova
AU  - A. A. Nikolaeva
PY  - 2019/01
DA  - 2019/01
TI  - University Internet Marketing as an Effective Tool to Attract Students
BT  - Proceedings of the International Scientific Conference "Far East Con" (ISCFEC 2018)
PB  - Atlantis Press
SP  - 622
EP  - 625
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscfec-18.2019.142
DO  - 10.2991/iscfec-18.2019.142
ID  - Smoliyaninova2019/01
ER  -