University Virtual Representation Index in the Context of Digital Marketing

DOI

10.2991/iscde-19.2019.22How to use a DOI?

Keywords

internet marketing, website effectiveness score, model of website score, score of websites, website, digital marketing, web analytics

Abstract

Websites and their effective optimization and promotion through web analytics and internet marketing become the integral part of educational services during industrialization and transformation of digital economy. Now, when most of applicants chooses a university on the basis of information on the Internet, such the site should be easy-to-use and be continuously updated. However, the question is how “user-friendliness” and “usefulness” of a website of an education institution can be estimated. The development of the weighting mathematical model of the university index of virtual representation which allows to estimate usability and completeness of information of one or the other site and to propose recommendations on its improvement on the basis of obtained data is proposed for that in this article. This model is successfully tested on the several websites of the Ural region universities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - A.D. Nazarov
AU  - E.V. Radkovskaya
AU  - N.D. Tovmasyan
PY  - 2019/12
DA  - 2019/12
TI  - University Virtual Representation Index in the Context of Digital Marketing
BT  - Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019)
PB  - Atlantis Press
SP  - 782
EP  - 785
SN  - 2352-5428
UR  - https://doi.org/10.2991/iscde-19.2019.22
DO  - 10.2991/iscde-19.2019.22
ID  - Nazarov2019/12
ER  -