User’s Attitude Toward Website as a Form of CSR Information
- DOI
- 10.2991/aebmr.k.200522.040How to use a DOI?
- Keywords
- CSR communication, website, user’s attitude
- Abstract
CSR becomes an important part of a company, because it represents an entity’s efforts to preserve social and environmental sustainability to maintain sustainable development. The disclosure of company information has grown by utilizing website pages, not only through financial statements. This study aims to determine whether the appearance of a website that contains company’s CSR information can affect the user’s attitude towards it. Through the experimental method, researchers collect primary data by handed out some questionnaires that will be filled in accordance with the appearance of the website seen by respondents. This study conducted data analysis using the Mann-Whitney Test. The results show that the users’ attitude towards website with more attractive views is higher than the website with a static display. Thus it can be said that the richer a website, the attitude shown by stakeholders associated with the website will be better. In addition, the level of trust and satisfaction with information presented on websites with a more attractive appearance is higher than websites with a static display.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Muhammad Muhammad AU - Dwi Narullia AU - Fitri Purnamasari AU - Rahmatullah Attaufiqi AU - Rizal Ardyatama AU - Rheza Wahyu Utomo PY - 2020 DA - 2020/05/25 TI - User’s Attitude Toward Website as a Form of CSR Information BT - Proceedings of the 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019) PB - Atlantis Press SP - 204 EP - 207 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200522.040 DO - 10.2991/aebmr.k.200522.040 ID - Muhammad2020 ER -