Opportunities, Strengths and Measures for China's Hotel Brands to Go Global in the Context of “The Belt and Road”

DOI

10.2991/isbcd-18.2018.93How to use a DOI?

Keywords

Belt and Road; China’s hotel bands; development

Abstract

China's hotel industry grows rapidly under the guidance of China's open-door policy, in the context of “The Belt and Road” development, China's hotel industry gets a great opportunity to enhance its international competitive capability in the global market. This paper analyzes some existing problems in China's hotel expansion and puts forward some proposals to solve these problems, and develop China’s hotel brands..

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yu Liu
AU  - Hao Lin
PY  - 2018/10
DA  - 2018/10
TI  - Opportunities, Strengths and Measures for China's Hotel Brands to Go Global in the Context of “The Belt and Road”
BT  - Proceedings of the 3rd International Symposium on Asian B&R Conference on International Business Cooperation (ISBCD 2018)
PB  - Atlantis Press
SP  - 469
EP  - 472
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-18.2018.93
DO  - 10.2991/isbcd-18.2018.93
ID  - Liu2018/10
ER  -