Proceedings of the 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)

Southeast Asian market entry mode choice of Chinese firms under the Belt and Road Initiative

Authors
Fan Yu, Ying Zhao, Jianfeng Yao
Corresponding Author
Fan Yu
Available Online October 2017.
DOI
https://doi.org/10.2991/isbcd-17.2017.32How to use a DOI?
Keywords
Entry mode, southeast Asian market, the Belt and Road Initiative
Abstract
Based on extant foreign market entry mode choice literature and status analysis under the Belt and Road Initiative, this study has investigated four groups of factors that influence Chinese firms' entry mode choice for the Southeast Asian market, and has proposed a model with three groups of comprehensive indicators to evaluate an entry mode, in order to provide guidance for decision makers.[ * Corresponding author ]
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Fan Yu
AU  - Ying Zhao
AU  - Jianfeng Yao
PY  - 2017/10
DA  - 2017/10
TI  - Southeast Asian market entry mode choice of Chinese firms under the Belt and Road Initiative
BT  - 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)
PB  - Atlantis Press
SP  - 157
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-17.2017.32
DO  - https://doi.org/10.2991/isbcd-17.2017.32
ID  - Yu2017/10
ER  -