Southeast Asian market entry mode choice of Chinese firms under the Belt and Road Initiative
Fan Yu, Ying Zhao, Jianfeng Yao
Available Online October 2017.
- https://doi.org/10.2991/isbcd-17.2017.32How to use a DOI?
- Entry mode, southeast Asian market, the Belt and Road Initiative
- Based on extant foreign market entry mode choice literature and status analysis under the Belt and Road Initiative, this study has investigated four groups of factors that influence Chinese firms' entry mode choice for the Southeast Asian market, and has proposed a model with three groups of comprehensive indicators to evaluate an entry mode, in order to provide guidance for decision makers.[ * Corresponding author ]
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fan Yu AU - Ying Zhao AU - Jianfeng Yao PY - 2017/10 DA - 2017/10 TI - Southeast Asian market entry mode choice of Chinese firms under the Belt and Road Initiative BT - 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017) PB - Atlantis Press SP - 157 EP - 161 SN - 2352-5428 UR - https://doi.org/10.2991/isbcd-17.2017.32 DO - https://doi.org/10.2991/isbcd-17.2017.32 ID - Yu2017/10 ER -