Southeast Asian market entry mode choice of Chinese firms under the Belt and Road Initiative

DOI

10.2991/isbcd-17.2017.32How to use a DOI?

Keywords

Entry mode, southeast Asian market, the Belt and Road Initiative

Abstract

Based on extant foreign market entry mode choice literature and status analysis under the Belt and Road Initiative, this study has investigated four groups of factors that influence Chinese firms' entry mode choice for the Southeast Asian market, and has proposed a model with three groups of comprehensive indicators to evaluate an entry mode, in order to provide guidance for decision makers.[ * Corresponding author ]

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fan Yu
AU  - Ying Zhao
AU  - Jianfeng Yao
PY  - 2017/10
DA  - 2017/10
TI  - Southeast Asian market entry mode choice of Chinese firms under the Belt and Road Initiative
BT  - Proceedings of the 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)
PB  - Atlantis Press
SP  - 157
EP  - 161
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-17.2017.32
DO  - 10.2991/isbcd-17.2017.32
ID  - Yu2017/10
ER  -