Research on the influencing factors of college students online shopping under B2C model
Jimin Guo, Yunlong Duan
Available Online October 2017.
- https://doi.org/10.2991/isbcd-17.2017.22How to use a DOI?
- B2C e-commerce platform, college students, online shopping, influencing factors
- With the popularity of the domestic Internet and the vigorous development of e-commerce industry, online shopping has set off an upsurge. Online shopping is active in the domestic economic market with its unique advantages. In the proportion of Internet users in China, college students account for a large proportion. They are a new generation of consumer groups growing up with the Internet. Compared with other consumer groups, college students have stronger network operation skills and have high dependence on the network. College students are the main force of online consumption, so it is important to seize the groups. This paper takes college students as the object, and based on a large number of literature on influencing factors, summarizes the research results and sets up variables. The study found that the quality of service, safety factor, system quality has a significant positive impact on customer satisfaction, service quality, system quality, information quality has a significant positive impact on trust, information quality, system quality has a significant positive impact on the safety factor.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jimin Guo AU - Yunlong Duan PY - 2017/10 DA - 2017/10 TI - Research on the influencing factors of college students online shopping under B2C model BT - 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017) PB - Atlantis Press SP - 110 EP - 115 SN - 2352-5428 UR - https://doi.org/10.2991/isbcd-17.2017.22 DO - https://doi.org/10.2991/isbcd-17.2017.22 ID - Guo2017/10 ER -