Proceedings of the 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)

Sentence structure study of Emoji communication

Authors
Menglan Qiu, Yuhui Feng, Haiyang Yang
Corresponding Author
Menglan Qiu
Available Online October 2017.
DOI
https://doi.org/10.2991/isbcd-17.2017.17How to use a DOI?
Keywords
Emoji, sentence structure, semiology
Abstract
June 22, 2015, Chevrolet sent out a press release which is completely made up of Emoji symbols. Once this press release was published, it immediately drew a massive attention of Internet users who intend to interpret it. Unfortunately, there are only a few interpretations were corresponded with the results published by the company. This study analyzed the failure of the interpretation, and improved it from an Emoji-statement perspective in accordance with rules from cognitive psychology and linguistics. Network experiment was conducted later to see if this method is effective. The results showed that by adopting specific Emoji syntactic structures and rules, subjects' expression on Emoji statement can be more accurate and the problems in signifier and referent of readers can be resolve.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Menglan Qiu
AU  - Yuhui Feng
AU  - Haiyang Yang
PY  - 2017/10
DA  - 2017/10
TI  - Sentence structure study of Emoji communication
BT  - 2nd International Symposium on Business Corporation and Development in South-East and South Asia under B&R Initiative (ISBCD 2017)
PB  - Atlantis Press
SP  - 83
EP  - 86
SN  - 2352-5428
UR  - https://doi.org/10.2991/isbcd-17.2017.17
DO  - https://doi.org/10.2991/isbcd-17.2017.17
ID  - Qiu2017/10
ER  -