Examining Factors Influencing the Ceylon Tea Export Market Share to East Asian Countries

DOI

10.2991/978-94-6239-646-3_9How to use a DOI?

Keywords

East Asian tea market; Export market share; Competitive advantage; Consumer preference; Tea market trends

Abstract

East Asia tea market is a sophisticated market with high consumption and high production. Preferences for tea consumption are changing rapidly among consumers. This study examines the key factors influencing the export market share of Ceylon tea in East Asia, a region that presents both challenges and opportunities. The purpose of this research is to identify and analyze these factors in order to provide valuable insights that can improve Ceylon tea export performance. The research employed quantitative data analysis. The analysis was conducted using a multiple linear regression model. The main findings indicate that innovative technological practices, obtaining international certifications and the implementation of diverse marketing strategies; product differentiation and branding, significantly enhance the export performance. The production and export of value-added tea products emerged as a key driver of market share expansion. However, challenges such as high production costs adversely affect competitiveness of Ceylon tea. This emphasize the importance of modern strategic and technological approaches. The growing segment of health-conscious consumers; Millennials and Gen Z is shaping demand for natural, organic, wellness-focused teas, Ready-to-Drink variants and premium teas. With these, Ceylon tea’s reputation for high quality presents a competitive advantage, where stringent quality standards apply. To remain competitive in the East Asian tea market, Ceylon tea exporters must adopt innovative marketing strategies, effectively reduce production costs, and focus on product quality and emerging consumer preferences. Improving trade fair participation, exploring market trends, and maintaining quality control are some of the key recommendations.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - B. S. D. Perera
AU  - K. Parththipan
AU  - M. G. P. P. Mahindarathne
PY  - 2026
DA  - 2026/04/15
TI  - Examining Factors Influencing the Ceylon Tea Export Market Share to East Asian Countries
BT  - Proceedings of the International Tea Symposium (InTSym100 2025)
PB  - Atlantis Press
SP  - 141
EP  - 164
SN  - 2468-5747
UR  - https://doi.org/10.2991/978-94-6239-646-3_9
DO  - 10.2991/978-94-6239-646-3_9
ID  - Perera2026
ER  -