How is the Attitude of Japanese Millennials Towards Indonesian Rattan Furniture?

DOI

10.2991/aebmr.k.210628.033How to use a DOI?

Keywords

Japanese millennials, attitude, values, Indonesian rattan furniture

Abstract

Recently, environment and ecology have become critical issues for the global population and entrepreneurs. The millennial generation is considered one of the most prominent population groups and an attractive target for many companies to engage. This study aims to understand the Japanese millennials’ attitude toward Indonesian rattan furniture as a green product. Indonesia is one of the biggest rattan furniture suppliers to the global market where Japan is listed as the third biggest market for Indonesian rattan furniture after the U.S. and European region. In this study, the researchers made an exploratory qualitative approach to understand Japanese millennials’ attitude towards Indonesian rattan furniture by analyzing the data based on the theory of characteristics of millennials and consumer attitude. This research was conducted in Indonesia and Japan. The results show Japanese millennials’ attitude toward Indonesian rattan furniture is positive. Aesthetic values, price, and “summer” image of rattan furniture are the findings.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Komang Yudhi Kamala
AU  - Christina Rahardja
AU  - Aluisius Henry Pratono
PY  - 2021
DA  - 2021/06/29
TI  - How is the Attitude of Japanese Millennials Towards Indonesian Rattan Furniture?
BT  - Proceedings of the 18th International Symposium on Management (INSYMA 2021)
PB  - Atlantis Press
SP  - 200
EP  - 205
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210628.033
DO  - 10.2991/aebmr.k.210628.033
ID  - Kamala2021
ER  -