Linguistic Commodification in The D’kandang Tourism Area, Depok City, West Java

DOI

10.2991/978-2-38476-224-8_31How to use a DOI?

Keywords

linguistic commodification; tourist area; d’kandang

Abstract

The use of language in tourism is inevitable. Language becomes the transmission of meaning to convey information and build images. In this context, language has undergone commodification because language is used to build a tourist area’s identity (branding). This study aims to reveal the commodification of language in the D’Kandang tourist area, Depok City, by using landscape linguistics in a textual form such as posters, commercial signs, official notices, traffic signs, and other public places. Descriptive qualitative research was conducted through observation and documentation. The data was collected by taking pictures of the signboards and all the texts in the D’Kandang tourist area. The data are classified, analyzed, and interpreted to determine that language commodification is realized in the choice of language used. Using Goter’s [1] theory, this research deals with the study of language literals. Data analysis shows that language commodification is manifested in the use of Indonesian, English, Arabic, and Sundanese languages. The findings are the commodification of language in the D’Kandang tourist area of 50 data, Indonesian language 14 data, English 13 data, Arabic 3 data, while the English and Indonesian languages 9 data, Arabic, Indonesian, and English languages 11 data, and Sundanese language 1 data. The use of Indonesian and English is balanced so that English is considered to have prestige. Indonesia also has no shortage of concepts for use in tourist areas. D’Kandang tourism manager’s language awareness and attitude are very positive towards the national language, and they also recognize English as having economic value and prestige. In addition, visitors to D’Kandang tourism are generally domestic tourists.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Sariah Sariah
AU  - Rini Widiastuti
AU  - Ade Mulyanah
AU  - Tri Saptarini
PY  - 2024
DA  - 2024/05/20
TI  - Linguistic Commodification in The D’kandang Tourism Area, Depok City, West Java
BT  - Proceedings of the 4th International Conference of Local Wisdom (Incolwis 2022)
PB  - Atlantis Press
SP  - 360
EP  - 374
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-224-8_31
DO  - 10.2991/978-2-38476-224-8_31
ID  - Sariah2024
ER  -