The Impact of Product Knowledge and Product Awareness Towards Coffee Bean Quality: A Case Study in Morning Glory Coffee

DOI

10.2991/978-94-6463-585-0_39How to use a DOI?

Keywords

Product Knowledge; Product Awareness; Coffee Bean Quality

Abstract

The abrupt growth in the coffee industry brings about a need to analyze factors influencing coffee bean quality, especially in the region of Pangalengan, West Java. Despite training efforts, there are still inconsistencies in the quality of coffee beans, possibly arising from gaps in the employee product knowledge and awareness. This study aims to analyze these factors and its impact towards Morning Glory Coffee, with a quantitative method involving 45 respondents. The findings focus towards the enhancement of SOP implementation and establishment, to further improve the coffee bean quality and drive future research in this field.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Kayla Jocelyn Charis
AU  - Rano Abryanto
PY  - 2024
DA  - 2024/12/11
TI  - The Impact of Product Knowledge and Product Awareness Towards Coffee Bean Quality: A Case Study in Morning Glory Coffee
BT  - Proceedings of the 5th International Conference on Global Innovation and Trends in Economy 2024 (INCOGITE 2024)
PB  - Atlantis Press
SP  - 579
EP  - 597
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-585-0_39
DO  - 10.2991/978-94-6463-585-0_39
ID  - Charis2024
ER  -