Analysis of Using Instagram in Increasing Donations
(Case Study of Celebrity Instagram Fadil Jaidi, Taqy Malik, Atta Halilintar, and Tasya Farasya)
- DOI
- 10.2991/978-2-494069-07-7_62How to use a DOI?
- Keywords
- content analysis; donations; instagram; celebgram
- Abstract
This research aim to analyze the use of instagram to increase donation in helping the war victim in Palestina. The campaign did by celebrity instagram (celebgram) and they help to boost the amount of donations. Celebgram Fadil Jaidi, Taqy Malik, Atta Halilintar, and Tasya Farasya used several style of campaign, and the result showed that the amount of donation can reached billions of rupiah. Richard Perloff describe several item to analyze how influencer reach their audience, such as the use of message structure, message content, framing, language, and emotional appeals. The result of this research are, celebram use video, picture and certain words or sentence to influence their followers. They raise the term of humanity, empathy, explicit, persuasive kind of language to attract their followers to donate.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Masita AU - Muhammad Iqbal Sultan AU - Arianto PY - 2022 DA - 2022/11/15 TI - Analysis of Using Instagram in Increasing Donations BT - Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022) PB - Atlantis Press SP - 542 EP - 550 SN - 2352-5398 UR - https://doi.org/10.2991/978-2-494069-07-7_62 DO - 10.2991/978-2-494069-07-7_62 ID - 2022 ER -