Utilization of New Media in Tourism Marketing Communication: Marketing Strategy Conducted by Government Tourism Office of West Sulawesi

DOI

10.2991/978-2-494069-07-7_30How to use a DOI?

Keywords

Marketing Communication; Marketing Strategy; New Media; Tourism

Abstract

Tourism is one of the leading sectors that can promote a region’s economy. An innovative marketing strategy is needed to increase tourist awareness of destinations in West Sulawesi. This study aims to analyze the marketing strategy conducted by the Tourism Office of West Sulawesi. The method used in this research is a case study. The results of this study indicate that the strategy conducted by the Tourism Office in promoting the tourism potential in West Sulawesi is to create a calendar of events with various themes of activity capable of attracting tourists. In addition, the West Sulawesi Tourism Office also maximizes the use of new media, including websites and several social media such as Youtube, Facebook, and Instagram.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Milawati
AU  - Hafied Cangara
AU  - Arianto
PY  - 2022
DA  - 2022/11/15
TI  - Utilization of New Media in Tourism Marketing Communication: Marketing Strategy Conducted by Government Tourism Office of West Sulawesi
BT  - Proceedings of the International Conference on Communication, Policy and Social Science (InCCluSi 2022)
PB  - Atlantis Press
SP  - 246
EP  - 254
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-07-7_30
DO  - 10.2991/978-2-494069-07-7_30
ID  - 2022
ER  -