Technology Compatibility Factors in the Implementation of the Ovo Digital Payment Application
Rahadian Bisma, Yuanita Puspita, Endang Sulistiyani
Available Online 24 November 2020.
- https://doi.org/10.2991/aer.k.201124.027How to use a DOI?
- Task Technology Fit, TAM, Digital Payment
- Digital developments are increasingly reaching the financial world, leading to a variety of new payment service innovations, one of which is OVO. The emergence of digital payment technology is not necessarily in accordance with the habits of users in using digital payments using mobile devices. Therefore, this study aims to determine the suitability factor of digital payment technology, determine the factors that can affect digital payment technology in the OVO application and understand the benefits of digital payment technology from the user’s side so that it provides an increase in individual performance. To be able to find out the suitability of the use of technology, the researchers collected data from 551 respondents using OVO. The data analysis technique used is SEM (Structural Equation Modelling) analysis technique with the help of the smartPLS tool. The theoretical model used in this study is the Task Technology Fit (TTF) and is combined with the variables from the Technology Acceptance Model (TAM), namely the perception of usability. The results of this study are to determine the factors that affect the suitability of digital payment technology in the OVO application. The results of this study indicate that comfort, safety, and confidence have an impact on the use of OVO. And several other factors that have a positive influence. Therefore, the elements in this study can provide advice to payment service providers digitally to be able to get more users.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Rahadian Bisma AU - Yuanita Puspita AU - Endang Sulistiyani PY - 2020 DA - 2020/11/24 TI - Technology Compatibility Factors in the Implementation of the Ovo Digital Payment Application BT - Proceedings of the International Joint Conference on Science and Engineering (IJCSE 2020) PB - Atlantis Press SP - 146 EP - 151 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.201124.027 DO - https://doi.org/10.2991/aer.k.201124.027 ID - Bisma2020 ER -