Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

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Instagram Determine Air Passenger Behavior in Choosing Tourist Destinations

Authors
Nanik Rianandita Sari1, *, Nur Makkie Perdana Kusuma1
1Program Studi Manajemen Transportasi Udara, Sekolah Tinggi Teknologi Kedirgantaraan, Yogyakarta, Indonesia
*Corresponding author. Email: nanik.rianandita@sttkd.ac.id
Corresponding Author
Nanik Rianandita Sari
Available Online 12 June 2023.
DOI
10.2991/978-94-6463-170-8_5How to use a DOI?
Keywords
Air Passengers; Behavior; Instagram; Tourists
Abstract

Instagram is an application that focuses on the use of images and videos to make this application attractive. Users can participate and share content or information, in this case consumer behavior can be seen in making decisions considering products and services. The purpose of this study is to find out how Instagram influences air passengers’ behavior in choosing tourist destinations. The data used is primary data, using questionnaires about Instagram as a media (15 items) as an independent variable, and the dependent variable is the decision to choose a tourist destination (6 items). The samples used in this study were 267 air passengers visiting tourist destinations in Yogyakarta. The results of data analysis show that Instagram as a social media influences air passengers in choosing tourist destinations in Yogyakarta by 71.5%, while 28.5% is a contribution from other unknown variables from this study. Air passengers, in this case, are tourists who search for information through Instagram social media to find out various activities and tourist destinations. Instagram is an ideal medium for promoting the tourism industry in Yogyakarta, because it is widely used by the wider community.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
12 June 2023
ISBN
10.2991/978-94-6463-170-8_5
ISSN
2352-5428
DOI
10.2991/978-94-6463-170-8_5How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nanik Rianandita Sari
AU  - Nur Makkie Perdana Kusuma
PY  - 2023
DA  - 2023/06/12
TI  - Instagram Determine Air Passenger Behavior in Choosing Tourist Destinations
BT  - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
PB  - Atlantis Press
SP  - 32
EP  - 43
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-170-8_5
DO  - 10.2991/978-94-6463-170-8_5
ID  - Sari2023
ER  -