Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

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Seoul Hallyu Trip by Traveloka: Special Interest Tourism Packages for MZ Generation

Authors
Vanesia Amelia Sebayang1, *, Asmyta Surbakti1
1Faculty of Cultural Sciences, Universitas Sumatera Utara, Medan, Indonesia
*Corresponding author. Email: vanesia.amelia@usu.ac.id
Corresponding Author
Vanesia Amelia Sebayang
Available Online 12 June 2023.
DOI
10.2991/978-94-6463-170-8_3How to use a DOI?
Keywords
Special Interest Tourism (SIT); Popular Culture; Media; MZ Generation
Abstract

Special interest tourism (SIT) is a reflection of tourism diversity consumption patterns that fit the MZ (millennial-Z) generation. As it is known, the Indonesian MZ generation lives in a fandom culture era as a result of the massive development of the Korean cultural wave (Hallyu) that spread through Korean Pop music. The development of this fandom culture opens opportunities for several tour service application providers to offer special interest tour packages for KPop fans, such as Traveloka which carries the title Seoul Hallyu Trip (SHT) in their tour packages. The results of the study explain that SHT is a special interest tourism package for the KPop community, which is also a space for MZ generations to fulfill the world of desired self-pictures and actualize their imaginations. SHT also offers other interesting experiences to their participants starting from visiting the K-pop idols dormitory, television stations that broadcast K-pop music shows, till enjoy their K-pop idols’ favorite culinary delights. So it can be concluded that the growth of special interest tourism such as SHT was influenced by the desire and ambition of the Indonesian MZ generation to adapt the “new self-image” offered by the South Korean pop culture industry.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
12 June 2023
ISBN
978-94-6463-170-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-170-8_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vanesia Amelia Sebayang
AU  - Asmyta Surbakti
PY  - 2023
DA  - 2023/06/12
TI  - Seoul Hallyu Trip by Traveloka: Special Interest Tourism Packages for MZ Generation
BT  - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
PB  - Atlantis Press
SP  - 16
EP  - 24
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-170-8_3
DO  - 10.2991/978-94-6463-170-8_3
ID  - Sebayang2023
ER  -