Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)

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The Influence of Brand Image, Product Uniqueness, and Customer Satisfaction on Repurchase Intentions in the Culinary Business

Authors
Jasanta Peranginangin1, *, Erika Rahayu2, P. Afrida Putri1, 2, I. Muhamad Ferdian1, 2, Marisa1, 2
1Sekolah Tinggi Pariwisata Sahid Surakarta, Surakarta, Indonesia
2Universitas Islam Negeri Raden Mas Said Surakarta, Kartasura, Indonesia
*Corresponding author. Email: jasanta@stpsahidsurakarta.ac.id
Corresponding Author
Jasanta Peranginangin
Available Online 12 June 2023.
DOI
10.2991/978-94-6463-170-8_21How to use a DOI?
Keywords
Culinary; Brand Image; Uniqueness; Satisfaction; Repurchase Intention
Abstract

Culinary development presents promising job demands. However, as one of the fast growing businesses, culinary entrepreneurs are demanded to continue to improve services. This study aims to determine the effect of Brand Image, Uniqueness and Satisfaction on Repurchase Intention. The number of samples in this study were 200 respondents, namely consumers noodles restaurant. The analysis technique uses Structural Equation Modeling (SEM) from AMOS 24 software in the model and hypothesis testing. The results showed that Uniqueness had a significant effect on Satisfaction, brand image had no effect on Satisfaction, whereas Uniqueness, Brand Image and Satisfaction had a significant effect on Repurchase Intention. The results of this study have implications for the development of culinary companies in Indonesia in implementing marketing strategies.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
12 June 2023
ISBN
10.2991/978-94-6463-170-8_21
ISSN
2352-5428
DOI
10.2991/978-94-6463-170-8_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jasanta Peranginangin
AU  - Erika Rahayu
AU  - P. Afrida Putri
AU  - I. Muhamad Ferdian
AU  - Marisa
PY  - 2023
DA  - 2023/06/12
TI  - The Influence of Brand Image, Product Uniqueness, and Customer Satisfaction on Repurchase Intentions in the Culinary Business
BT  - Proceedings of the 1st International Hospitality, Travel and Event Conference (IHTREC 2023)
PB  - Atlantis Press
SP  - 226
EP  - 237
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-170-8_21
DO  - 10.2991/978-94-6463-170-8_21
ID  - Peranginangin2023
ER  -