E-commerce professional student satisfaction analysis of local university

DOI

10.2991/ifmeita-17.2018.26How to use a DOI?

Keywords

colleges and universities;e-commerce satisfaction; evaluation system

Abstract

In this paper, by applying the theory of customer satisfaction and " students oriented " combination of the concept of talent cultivation, built e-commerce specialty in local universities student satisfaction evaluation model, and use the "designed e-commerce specialty in local colleges student satisfaction questionnaire "launched professional satisfaction survey. To receive the data statistical analysis, calculate the various satisfaction indexes. Investigation and analysis show that e-commerce professional guidance form, professional course setting and employment prospects have more significant effect on students' satisfaction. Aiming at these factors some suggestions were proposed.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuxin Guo
AU  - Yuzhuo Song
AU  - Chengli Zhao
PY  - 2018/02
DA  - 2018/02
TI  - E-commerce professional student satisfaction analysis of local university
BT  - Proceedings of the 2nd International Forum on Management, Education and Information Technology Application (IFMEITA 2017)
PB  - Atlantis Press
SP  - 153
EP  - 157
SN  - 2352-5398
UR  - https://doi.org/10.2991/ifmeita-17.2018.26
DO  - 10.2991/ifmeita-17.2018.26
ID  - Guo2018/02
ER  -