Analysis and innovative research of Automobile marketing model
Authors
Tao-Ping Yan
Corresponding Author
Tao-Ping Yan
Available Online January 2016.
- DOI
- 10.2991/ifmeita-16.2016.158How to use a DOI?
- Keywords
- car market; marketing model; analysis of current situation;innovation
- Abstract
As the car market structure change and increased competition.Our car marketing model presents a pluralistic development trend, reflecting the spirits of the times. However, there are some problems existing and the traditional marketing model needs changing as soon as possible. In this paper, the existing marketing models at home and abroad are analyzed respectively, its advantages and weaknesses are specified briefly, and then an innovative basic idea of car marketing model is put forward. This paper is to build up a sales model centering on customers and put forward a new marketing model .
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tao-Ping Yan PY - 2016/01 DA - 2016/01 TI - Analysis and innovative research of Automobile marketing model BT - Proceedings of the 2016 International Forum on Management, Education and Information Technology Application PB - Atlantis Press SP - 853 EP - 856 SN - 2352-5398 UR - https://doi.org/10.2991/ifmeita-16.2016.158 DO - 10.2991/ifmeita-16.2016.158 ID - Yan2016/01 ER -