The Impact of Risk Attitude on the Network Purchasing Decision

DOI

10.2991/ifmeita-16.2016.50How to use a DOI?

Keywords

Risk attitude, Network purchasing decision, Risk seeking, Risk reversion.

Abstract

Three hundred university students were randomly selected as participants. In order to explore that whether different risk attitude have effect on the network purchasing decision. They were conducted a questionnaire survey including risk attitude and network purchasing decision. The result reflects that: the personal risk attitude significantly influenced the network purchasing decision.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaolin Zhu
PY  - 2016/01
DA  - 2016/01
TI  - The Impact of Risk Attitude on the Network Purchasing Decision
BT  - Proceedings of the 2016 International Forum on Management, Education and Information Technology Application
PB  - Atlantis Press
SP  - 263
EP  - 267
SN  - 2352-5398
UR  - https://doi.org/10.2991/ifmeita-16.2016.50
DO  - 10.2991/ifmeita-16.2016.50
ID  - Zhu2016/01
ER  -