Research on Strategy of the Third Party Logistics Enterprises Customer Relationship Management in China
Available Online March 2017.
- https://doi.org/10.2991/ifmca-16.2017.103How to use a DOI?
- Third party logistics enterprise; Consumer relationship management; Strategy
- Customer relationship management is a mode of management that emphases meeting the demands to promote the entire enterprise business. The third-party logistics enterprise is an emerging industry, its nature is the service, and it provides services for end-user products and the manufacturer production,provides organization and coordination of services for supply chain. As a service industry, there are many differences from other industries, it pursuit for not short-term effectiveness, but for customer satisfaction and keeping them back. The purpose of improving customer satisfaction, enhancing the competitiveness of enterprises can be achieved not by simple advertising promotions but by customer relationship management. From the need for establishing customer relationship management, this paper analyses a series of problems about the third-party logistics customer relationship management, and puts forward a series countermeasures about customer relationship management.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Weixia Yang PY - 2017/03 DA - 2017/03 TI - Research on Strategy of the Third Party Logistics Enterprises Customer Relationship Management in China BT - Proceedings of the 2016 International Forum on Mechanical, Control and Automation (IFMCA 2016) PB - Atlantis Press SP - 659 EP - 663 SN - 2352-5401 UR - https://doi.org/10.2991/ifmca-16.2017.103 DO - https://doi.org/10.2991/ifmca-16.2017.103 ID - Yang2017/03 ER -