Research on Cross - cultural Management in Transnational Management of Enterprises

DOI

10.2991/iemss-17.2017.281How to use a DOI?

Keywords

cross - cultural management, transnational management, enterprises

Abstract

With the rapid development of the global economy, transnational management has become a necessary way for enterprises to integrate into the global village economy. Due to cultural differences, enterprises must face the opportunities and challenges of cross-cultural management in transnational management. This paper analyzes the intercultural management problems in cross-border management of enterprises and puts forward the countermeasures and suggestions on cross-cultural management.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - WeiWei Chen
PY  - 2017/04
DA  - 2017/04
TI  - Research on Cross - cultural Management in Transnational Management of Enterprises
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1536
EP  - 1541
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.281
DO  - 10.2991/iemss-17.2017.281
ID  - Chen2017/04
ER  -