Brand Value Co-creation and Brand Performance
- DOI
- 10.2991/iemss-17.2017.151How to use a DOI?
- Keywords
- Brand Information Display; Quality of Service Experience; Perception of the Brand Value; Brand Performance.
- Abstract
The purpose of this paper is to explore the brand value co-creation, and test mediating effect of quality of service experience and the moderation effect of perception of the brand value on the relationship between brand information display and brand performance. In order to exam the model we defined, SEM and SPSS are used to analyze the data collected from the sample of 400 customers on the Chinese mainland. Results demonstrate that brand information display can affect brand performance through mediator of quality of service experience. In addition, perception of the brand value moderating impacts brand information display and brand performance, and also plays moderation effect between perception of the brand value and brand performance. This paper demonstrates the internal relationship between brand value co-creation on the basis of characteristics and offers ways for organizations to improve organizational performance.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - WenJian Zheng AU - Zhihua Lian PY - 2017/04 DA - 2017/04 TI - Brand Value Co-creation and Brand Performance BT - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017) PB - Atlantis Press SP - 775 EP - 781 SN - 2352-5428 UR - https://doi.org/10.2991/iemss-17.2017.151 DO - 10.2991/iemss-17.2017.151 ID - Zheng2017/04 ER -