The Success of "Lao Gan Ma" from the Perspective of Sharing Economy

DOI

10.2991/iemss-17.2017.88How to use a DOI?

Keywords

sharing economy; multiplier effect; "Lao Gan Ma".

Abstract

Sharing economy is also known as collaborative consumption or cooperative consumption, which is the sharing of information and resources. The rapid development of the sharing economy has brought new growth for the vigorous development of the economy. Usually, the relevant experts and scholars in the study of sharing economy will focus on the sharing of the right to use. Different from the previous researches which are analyzed from the perspective of information resource sharing, this paper analyzes the brand of "Lao Gan Ma" which has no advertisement, marketing team, nor debt and it is not a listed company. It is original from a small factory at the border. But it has been a well-known enterprise around the world successful with a short period of 20 years.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Longhui Xiang
PY  - 2017/04
DA  - 2017/04
TI  - The Success of "Lao Gan Ma" from the Perspective of Sharing Economy
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 438
EP  - 442
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.88
DO  - 10.2991/iemss-17.2017.88
ID  - Xiang2017/04
ER  -