Proceedings of the 2015 Conference on Informatization in Education, Management and Business

Research on Business English Cross-cultural Communication Activity Context and Interactive Communication Mechanism

Authors
Liu Danxia, Wang Lijun
Corresponding Author
Liu Danxia
Available Online September 2015.
DOI
https://doi.org/10.2991/iemb-15.2015.163How to use a DOI?
Keywords
Business English; Cross-cultural and Interactive Communication; Novel Perspective.
Abstract

In this paper, we conduct research on the business English cross-cultural communication activity context and interactive communication mechanism. Culture is the spirit of human creation achievements and composite material research, language is the best carrier of culture, is the core of the culture and values. Various forms of exchanges with the requirements of modern business people must have a strong business English pragmatic competence. Our method will help business managers to enhance their English ability under changeable circumstances which is meaningful.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 Conference on Informatization in Education, Management and Business
Series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2015
ISBN
978-94-6252-105-6
ISSN
2352-5398
DOI
https://doi.org/10.2991/iemb-15.2015.163How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Liu Danxia
AU  - Wang Lijun
PY  - 2015/09
DA  - 2015/09
TI  - Research on Business English Cross-cultural Communication Activity Context and Interactive Communication Mechanism
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 789
EP  - 793
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.163
DO  - https://doi.org/10.2991/iemb-15.2015.163
ID  - Danxia2015/09
ER  -