Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)

A Study of the Causal Logic of Coronavirus Information on Social Media Users’ Purchasing Behaviour

Authors
Qian Niu1, *
1Shanghai University of Engineering Science, Shanghai, China
*Corresponding author. Email: 1192509525@qq.com
Corresponding Author
Qian Niu
Available Online 4 September 2023.
DOI
10.2991/978-94-6463-230-9_147How to use a DOI?
Keywords
coronavirus; purchasing behaviour; social media users; influencing factors
Abstract

In December 2022, the control measures for the “coronavirus” were adjusted. Following this adjustment, social media has been discussing the topic. Social media has spread a lot of information about the new measures, making it difficult for people to process a large amount of information and influencing their purchasing behaviour. Based on the S-O-R paradigm theory of environmental psychology, the S-O-R paradigm model was constructed by combining the explanatory structural model (ISM). The results of the study show that the fourteen factors were analysed in terms of their levels of influence on social media users, and the accuracy of the explanatory structure model and the cross-matrix multiplication method was further demonstrated by the consistency of the explanatory structure model and cross-matrix multiplication method.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
4 September 2023
ISBN
10.2991/978-94-6463-230-9_147
ISSN
2667-128X
DOI
10.2991/978-94-6463-230-9_147How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Qian Niu
PY  - 2023
DA  - 2023/09/04
TI  - A Study of the Causal Logic of Coronavirus Information on Social Media Users’ Purchasing Behaviour
BT  - Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023)
PB  - Atlantis Press
SP  - 1222
EP  - 1229
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-230-9_147
DO  - 10.2991/978-94-6463-230-9_147
ID  - Niu2023
ER  -